Maxime Buono @well_born is a multi-disciplinary artist who graduated from Angers School of Fine Art (France) in 2021. He moved in Marseille (France) in 2022 where he’s now based. Calling himself an alchemist (a person who transforms or creates something through a seemingly magical process), through story-tellings he depicts his ethereal reality using installations, content edits, and clothing. With his phone – which he uses as a modern talisman, and graphic design capacities as a weapon – Maxime reveals a world where fantasy takes place in reality and reality is filled with fantasy. Here they no longer exist, you’re free to create anything you like since you’re able to create the right plot. Here there is only one rule: DON’T RUIN MY FANTASY.

Many thanks to Arts Promotion Center Finland (Taiteen edistämiskeskus) for supporting this collaboration.